“It’s All Cool”—Starting Loss Prevention for a Hot Brand at Oakley Retail Stores

first_imgA conversation with Maggie Newton is fast moving, informative, fun, and asymmetric. Upon reflection, this is not surprising, because it seems to mirror what her employer, Oakley, Inc., is all about, and why it is so remarkably successful. It’s also why Newton’s loss prevention program for Oakley’s retail stores is so successful.“Oakley is an innovative place. It is all about risk taking,” Newton explains. “There are a lot of young and highly motivated people here. There are also people who have been here for many years. They have huge product knowledge and true love of the company. We have never had a lot of turnover. People are not here just because of money. We are all fanatics who believe in the company.”The building of the loss prevention program for Oakley retail stores is the story of Newton’s energetic and common-sense approach to this unique challenge—How to institute LP into a “cool” retail company that is going 150 mph at all times and that has one of the strongest and most distinct company cultures in retail industry.- Sponsor – “I Knew How to Observe Behavior.”Maggie Newton brought a customer perspective to her job at Oakley. “Before I worked at Oakley, I was already a customer of their goggles for skiing and board shorts for surfing, but I did not know anything about the company’s culture or what it did with loss prevention,” she explains. “When I did interview with Oakley, it sounded like the right position for me at the right company. I felt my background was well-rounded enough to take on the position they described; that is, joining a fast-growing, high-energy company and building an LP from the ground up.”Newton was not coming to Oakley with a lofty pedigree of heading up large retail loss prevention programs. Instead, for almost fifteen years, she had worked on the LP battlefield, learning the craft and the profession on the frontlines.Newton grew up in and around Orange County, California. Her college education was at the Fashion Institute of Design and Merchandising in Los Angeles, with the initial idea of a career in merchandising. But in 1994, after a brief part-time stint of serving subpoenas, she took a position as store detective with JCPenney. “Our on-the-job training was about observing people’s behavior. I was good at it and usually caught at least one shoplifter every day.”Newton eventually abandoned thoughts about a career in merchandising and moved through the LP store and district ranks at T.J. Maxx and Loehmann’s. She became a district LP auditor for Stein Mart. Then Oakley spotted her resume posted on Monster.com and called her in for an interview. It was love at first sight for Newton.“I loved what I was doing and had always wanted to keep adding to my knowledge. I believed that I was ready to lead the LP retail store program for Oakley.”Building LP at Oakley Retail StoresEven though Newton is a native of southern California and grew up in its often exaggerated “sand and surf” environment, nothing quite prepared her for Oakley. Newton vividly recalls her first visit to Oakley’s headquarters in Foothill Ranch, California. “It’s an awesome building. It’s a huge concrete and stainless steel grey fortress and there is a torpedo-shaped sculpture in front of the main entrance.”Over its 35 years, Oakley has become a powerful global brand known for its high-tech products and high-profile sports marketing and distribution. However, it has been in the direct retail business for less than a decade. When Newton joined Oakley in 2006, it already had almost fifty stores, including its Oakley Stores and Oakley Vaults, all of which were located along the coastal areas of the U.S. With the Oakley brand already well established and its products distributed through leading retailers worldwide, Oakley’s own retail locations immediately enjoyed explosive growth. It experienced the growing pains as well.“Every department was inventing itself as the retail division took off. Our store managers were just focused on serving the customers and the department managers were just focused on building their departments to meet the demands of the stores. It seemed like it was semi-controlled chaos for awhile,” Newton says.Not surprising, loss prevention was a big issue. As anyone with an eye for brand-name, designer eyewear appreciates, Oakley products are always in demand and at a premium price. “Even with an extensive loss prevention program, any store with merchandise like ours would be susceptible to internal and external loss,” said Newton.Taking a methodical, deliberate, approach during the first six months after she arrived at Oakley, Newton developed the building blocks of a loss prevention program for the Oakley retail division, which was adding stores at a fast clip.First, she developed a set of audit logs that applied an audit discipline to a store’s daily operations. The new audits also addressed many of the internal control issues raised in Sarbanes-Oxley requirements.Second, Newton contributed to the Oakley retail store division’s policy and procedures manual by developing an official loss prevention policy. The policies and procedures highlighted in the manual provided guidance on how store managers deal with local alarm, security officer providers, armored car services, and with the security departments at the malls where most of the Oakley shops are located.The third building block of Newton’s master plan was training. “As I developed each audit log and section of the policies and procedures covering that log, I worked with our training department to make sure that we had a training module ready to roll out. We could not just announce new reports and policies without also making sure that everyone understood the purposes behind the new requirements and were trained in how to use a specific audit.”Designing Stores, Service, and LP around the CustomerEven during Newton’s relatively brief tenure at Oakley, she has had to adapt the fledgling LP program to radical changes in Oakley’s store layout and merchandising approaches. “With Oakley’s initial start-up, the stores took a simple approach to serving customers. A staff member greeted a customer and stayed with the customer until the customer completed a purchase or left the store,” she explains.“At most of the stores there were just two walls of merchandise, with no center aisle racks. Originally, we had locked displays, so the associate unlocked and removed the merchandise from the cases. This system was effective only to a point. At peak periods, it became difficult for associates to provide the amount of attention they wanted to provide.”When the stores moved to open merchandise displays and gradually added a two-sided middle aisle rack, so that many of the stores now had four racks of display shelves, the challenge of service and LP became even more daunting. “We developed a new customer service procedure and training that uses a zone system. Staff members are assigned to zones and associates are assigned as ‘designated ringers’ to cash registers and switch off with the associates zoned on the sales floor when it gets busy. They are trained to handle multiple customers at the same time, by positioning their bodies to face all the customers in their assigned zones. If they get called over to another zone in the store, they switch zones with an associate or a designated ringer. It’s similar to how a soccer team passes the ball around during a game…teamwork. They especially focus on customers that exhibit ‘alert signals’ for abnormal behavior. Face the customer at all times and interact with the customer as much as possible.”Newton adds, “We teach our associates the art of observing suspicious behavior. We teach them to interact with customers to the fullest extent possible and to call mall security or the local police department if there is an incident.”Supporting Oakley’s Retail GrowthNewton says that Oakley’s retail store LP program is still a work in progress. Right now, she is still officially a department of one, her title is still officially “loss prevention auditor,” and she reports directly to the director of operations of the stores organization.Newton says her greatest personal focus and source of satisfaction is working with the store managers. “Our goal is to train the store managers to be their own LP departments. The tools and procedures are there to help them fulfill that aspect of their responsibility. We want them to be fully empowered to handle LP in their stores, particularly to train their store sales associates on how to observe behaviors and circumvent incidents. In that way, LP becomes one of many tools the managers can use to drive their stores’ growth. Our most successful stores tend to be the ones with managers who take LP personally and spend time training their people.”The Oakley retail store LP program is streamlined, in a sense, just like its approach to merchandising—simple, direct, sleek. LP is a major topic on the agenda at quarterly meetings of the store managers. The stores division keeps a list of “intensive care” stores…not a list that store managers want to see their store appear on. These are high-loss stores that command Newton’s attention. “We look at the logs from the intensive care stores to spot the trouble areas. We move quickly to help those managers address them. We usually see positive results right away. This is not rocket science.”Walking the Talk about Empowerment and InnovationIt is clear that empowerment is one of Oakley’s core values. The extensive patents for technology and design that its product developers have produced over the past decades are testimony to the company’s commitment to challenging its people to innovate.Newton herself has caught the innovative spirit. Later this year, Oakley retail stores expect to start phasing in new LP initiatives. However, Newton will not prognosticate about the future of Oakley’s LP program. The company today has nearly 150 stores, triple the number from when Newton joined. “We’re still in analysis mode and at the same time we’re part of the team effort to grow the company. LP is now better understood and there are definitely positive results. So far, we know that LP can fit into our company culture. After all, we love our products and our customers. It’s all cool.” Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Government properties owe municipal corporations nearly Rs 2,000 cr

first_imgVarious government properties and undertakings across the capital owe municipal corporations nearly Rs 2,000 crore as the property tax till date. The amount is good enough to set up an Indian Institute of Technology (IIT). The cost of setting up one IIT was close to Rs 1,800 crore over five years during the Eleventh Plan period, according to a report. Major government establishments that are supposed to pay the tax include Delhi Zoo, Sports Authority of India (SAI), Delhi Development Authority (DDA), NTPC Limited, Delhi Milk Scheme, BSES (Yamuna and Rajdhani), Northern Railways, GTB Hospital Delhi Trancso Limited (DTL), Delhi Urban Shelter Improvement Board and Office of the Commissioner of Delhi Police (East and North east district). According to officials of the civic bodies, this amount has been due for more than a decade. The municipal corporations have sought legal help to tackle the issue. “Property tax is one of the main sources of revenue for a municipal corporation. The amount pending with these major accounts is very big. This is the main reason that we are cash strapped. Besides sending notices to the tax evaders, we have taken the legal route to recover the amount. We are also looking for the possibility of attaching bank accounts of these tax evaders with ours for recovering the due amount,” said Lata Gupta, chairman, standing committee, East Delhi Municipal Corporation. Of the three municipal corporations in Delhi, the South Delhi civic body has to recover the maximum amount, which is around Rs 940 crore. It is followed by North (Rs 741 crore) and East Delhi (Rs 465 crore) municipal corporations. The outstanding amount left the residents infuriated. “We are penalised if we delay the payment of our property tax.advertisementThough we pay property tax in time, we don’t get the best infrastructure to use. The government properties and undertakings that should work in tandem in providing facilities and infrastructure to the citizens are themselves the tax evaders,” said Rajeev Kakaria, a resident in south Delhi. Despite having such a huge amount to recover, the South Delhi Municipal Corporation has an achievement to show. The corporation has claimed to have collected Rs 368.56 crore – half the amount of the set annual target of Rs 600 crore. The amount has been collected in the first quarter of the financial year. The number of taxpayers has also increased by a lakh this year.last_img read more

Womens Basketball Ohio State selected as No 3 seed in Spokane regional

The Ohio State women’s basketball team celebrates its Big Ten championship win. It defeated Maryland 79-69 on March 4, 2018 in Indianapolis. Credit: Colin Hass-Hill | Sports EditorFor the 12th time in 14 years, the Ohio State women’s basketball team will compete in the NCAA tournament for a shot at a national title.The Buckeyes will be the No. 3 seed in the Spokane regional and will face No. 14 George Washington in the first round of the tournament at 1:30 p.m. Saturday in Columbus. No. 1 Notre Dame is the top seed in the regional.If Ohio State is able to get past the Colonials, it will face the winner of the first-round matchup between No. 6 LSU and No. 11 Central Michigan in the second round. The Buckeyes will host both games at the Schottenstein Center.This is the third consecutive NCAA tournament appearance for Ohio State under fourth-year head coach Kevin McGuff. His team has never lost in the first round of the tournament, but also has yet to advance past the Sweet Sixteen. After winning both the outright Big Ten regular-season and tournament titles, the Buckeyes will be looking to lock down the elusive national championship that has evaded the program throughout its history.With four seniors in its starting lineup — including guard Kelsey Mitchell, the third-leading scorer in women’s basketball history — all graduating after the end of this season, the Buckeyes’ window for claiming that title appears to be closing. Though they bring in four-star guard Janai Crooms, three-star forward Aaliyah Patty and four-star guard Dorka Juhasz, the Buckeyes will lose five current members of its roster. Of the returners, only redshirt juniors Makayla Waterman and Sierra Calhoun averaged double-digit minutes per game in the 2017-18 season.These games will be the final ones in Mitchell’s historic collegiate career. She is currently 30 points from tying former Southwest Missouri State guard Jackie Stiles for second on the all-time scoring list and is 164 points shy of former Washington guard Kelsey Plum. If the Buckeyes are able to advance to the final four or go as far as the finals, they will return home to Columbus for the two games in Nationwide Arena. read more

Wenger reveals biggest regrets at Arsenal

first_imgAfter publicly announcing his plans for retirement as soon as the season ends, Wenger has revealed the biggest regrets of his 22-year long career with the Gunners just before the Europa League clash with Atletico Madrid.Wenger admitted his biggest regret is not being able to win the Champions League back in 2006, when Arsenal went all the way to the final, where they faced Barcelona but came short 2-1. This has been his closest chance of getting to the Champions League cup, but for his huge dissatisfaction, it also was unsuccessful.“The [2006 final] was my biggest regret, yes,” explained Wenger, according to 101 Great Goals.“We have to be conscious of that as well, the history of the club has become very demanding but the long history of the club is not that bright that you can say the club has won 10 European Cups in their history.”However, Wenger went on to assure he is not focusing on the past but rather on the present, and to be exact – the upcoming clash with Atletico Madrid.Jose Mourinho is sold on Lampard succeeding at Chelsea Tomás Pavel Ibarra Meda – September 14, 2019 Jose Mourinho wanted to give his two cents on Frank Lampard’s odds as the new Chelsea FC manager, he thinks he will succeed.There really…“In our job there’s only one thing that matters: the next game,” Wenger said.“That’s what I’m focused on. Atletico Madrid are a very strong team. If you look at the table, they are the second-best team in Spain.”“That will demand total commitment on our side and a great discipline because they have no real weak point.”“They are strong defensively, they are strong offensively, so we’ll need a complete performance,” the Arsenal legend added.last_img read more

Can names his demands at Liverpool

first_imgEmre Can has told Liverpool that he wants a release clause inserted into his any potential new deal at the club, claims the Daily MirrorThe German midfielder is out of contract at the end of the season and has yet to agree on any kind of renewal with head coach Jurgen Klopp having previously admitted that Can is likely holding out for a more lucrative deal.While it is understood that the 24-year-old remains open to the possibility of extending his stay at Liverpool, Can is adamant that he wants a release clause inserted into any new contract that he may sign.But, aside from Roberto Firmino, the Merseyside club have normally refrained from including such clauses into player’s contracts and would prefer to avoid allowing it due to the fear that Can’s teammates will then likely start to make similar demands.rb leipzig, bayern munichReport: Bayern are held by Leipzig George Patchias – September 14, 2019 Bayern Munich was held to another draw, this time by RB Leipzig.Bayern Munich finds themselves in the unfamiliar position of sitting third in the…Previously Can was of interest for Juventus with their CEO Giuseppe Marotta having admitted that the Serie A giants were interested in recruiting the Germany international for next season.But due to Can’s hesitance to make a final decision, it is believed that Juventus’ interest has cooled of late with Bayern Munich now rumoured to be interested in the Liverpool playerlast_img read more

Giggs outrage for Gareth Bales UEFA goal snub

first_imgWales manager Ryan Giggs revealed that he can’t believe why Gareth Bale’s Champions League final goal wasn’t awarded as the best.There is an ongoing debate about which of two goals deserve to be recognized as the best Champions League goal from last season, Wales manager Ryan Giggs doesn’t get why UEFA chose Cristiano Ronaldo’s goal against Juventus over Gareth Bale’s overhead kick against Liverpool in the final. Frankly, there is a lot of people who also cannot understand why this happened, because Bale’s effort is by far more impactful than Ronaldo’s and you can also make an argument comparing both goals for various reasons. Ryan Giggs was the latest football figure who came out against UEFA’s decision to name Cristiano Ronaldo’s goal against Juventus as the best of the season, evidently because Gareth Bale is his compatriot first, but then he does make a compelling argument that leaves UEFA in a very bad position with very little credibility left when it comes to making these types of selections.La chilena de Cristiano Ronaldo es elegida como el MEJOR GOL del año en competencias UEFA. Merecido: pic.twitter.com/W1x5IMreDW— Fanáticos (@SportsFanaticos) August 28, 2018During a press conference this past Tuesday ahead of Wales’ League of Nations matches against the Republic of Ireland and Denmark, Giggs spoke about the comparison by saying: “Gareth’s goal wasn’t one of the best goals of last season, it was the best. I can’t actually believe they bothered to nominate any others, it was the winner, it’s as simple as that. To score a goal like that in any other game, it would have been a contender, but to score it in the Champions League Final when they game is 1-1. There is only one winner for me. It was an amazing goal. We were in Los Angeles watching it as a squad and it was one of those moments, when there is that collective noise that comes when you see something unbelievable. It was just one of those moments that gives you goosebumps and I’m getting goosebumps talking about it now. To do it, yeah amazing, but to do it on the biggest stage… he is incredible, he is an incredible player and he keeps producing moments like that,” said the Manchester United legend about Gareth Bale’s goal.Honoured to be nominated for the 2018 FIFA #Puskas Award. To score a goal like that on the biggest stage of world football was a dream come true! https://t.co/58DL3wucfR #HalaMadrid pic.twitter.com/K2GmCNDaxr— Gareth Bale (@GarethBale11) September 3, 2018Sergio Ramos, Real MadridZidane reveals Sergio Ramos injury concern for Real Madrid Andrew Smyth – September 14, 2019 Zinedine Zidane has put Sergio Ramos’ availability for Real Madrid’s trip to Sevilla next weekend in doubt after withdrawing him against Levante.Which goal really is the best?In order to really get to a conclusion about the two goals, one must take several factors under consideration and start by measuring both goals’ importance in the Champions League. Cristiano Ronaldo’s effort was during a knock-out stage, whereas Gareth Bale’s came during a final. If you want to compare both goals from a level of importance, the Welshman beats Ronaldo by a landslide because his goal can be compared to important goals like the volley Zidane scored in 2002 against Bayer Leverkusen or Steven Gerrard’s header in the 2005 final against AC Milan played in Istambul. Ronaldo’s goal was good enough to eliminate Juventus, but it sure as hell wasn’t worth a trophy. If you compare both goals by a level of difficulty, Gareth Bale also tops Ronaldo, because the Welshman connected with the ball after a much more difficult cross from Marcelo, whereas Ronaldo’s cross from Carvajal was a lot easier to connect. Ryan Giggs’ statement makes more sense by the minute.Now we go to spectacularity, this one is really tough because both goals left everyone stunned both at the stadium and in front of the television. But we are going to have to go with Ronaldo due to the outcome of the effort, not every day does a player get a standing ovation from the whole opponent’s stands and Ronaldo did it that night at Juventus Stadium. Then we have the goal plasticity for each effort, this one also goes to Ronaldo because his bicycle kick was simply an attempt that is more beautiful to look at and we can even compare it to some of the best Hugo Sanchez’s goals of this nature. At the end of the day, all we can say is that we feel where Ryan Giggs is coming from but we also think that Ronaldo’s goal was more beautiful to look at. If UEFA voted for the more beautiful goal then the Portuguese forward is the clear winner, but if they chose by importance then they made the wrong pick. I guess we will have to wait for the Puskas Award to make the final call.? Cristiano Ronaldo x Gareth Bale ?These two unbelievable overhead kicks have been nominated for the 2018 Puskas Award ?Let’s settle this debate once and for all, which was better?pic.twitter.com/e928Nu4gLE— Football on BT Sport (@btsportfootball) September 3, 2018Which of both bicycle kick goals do you like more, Gareth Bale or Ronaldo’s? Please share your opinion in the comment section down below.last_img read more

Andre Silva Portugal were the better team

first_imgAndre Silva insists Portugal were the better side after scoring the only goal in their 1-0 victory against Italy on Monday night.The UEFA Nations League match between Portugal and Italy in Lisbon was decided by An Andre Silva second-half goal.Bruma played a vital role in the build-up of the goal as he squared the ball to Andre Silva, who beat Donnarumma with a shot into the left corner of the net in the 48th minute.“We were expecting a strong Italy performance, but we were up to it and did well to neutralise them,” Silva told RTP.Cristiano Ronaldo, JuventusSerie A Betting: Match-day 3 Stuart Heath – September 14, 2019 Considering there is a number of perfect starts so early in the Serie A season, as well as a few surprisingly not-so perfect ones….“I have some friends in the Italian national team, but there are no friends on the pitch. I have to focus only on getting the victory for Portugal.“I did think that overall we were the better team on the night and deserved the win.”Italy’s next match in the UEFA Nations League comes next month when they travel to Poland.last_img read more

First pictures of Sophie Turner and Joe Jonas romantic French wedding are

first_imgJoe Jonas and Sophie Turner got married for another time and the pictures of their romantic French wedding are out! Joe Jonas and Sophie Turner’s wedding was the kind was snagged out of a cute fairytale. Although they got married in Las Vegas right after the Billboard Music Awards back in May in a surprise move, they did plan a lovely French rendezvous.Over the weekend, the couple tied the knot for the second time and officially signed as Mr and Mrs Jonas. Sophie Turner took to her Instagram to share pictures from her wedding and needless to say, they both looked dreamy! The pictures were shared with a black and white filter but Sophie and Joe both looked super happy as they walked out amid the throng of guests who attended their wedding. Sophie looked absolutely breathtaking in a pristine white gown that was designed by Nicolas Ghesquière, the Artistic Director of Women’s Collections at Louis Vuitton. Mr and Mrs JonasInstagramGhesquière did share a picture of the bride from behind and captioned the image as “Absolut beauty @sophiet”. The way the gown cascaded down her hips to the lacy veil that draped down her face, Sophie really did look lovely. Joe Jonas also donned a dapper suit with a cute bowtie and shiny shoes as he walked down the aisle with his new bride. The couple looked too good for words as they got married for the second time! Check out the pictures from their wedding! Sophie Turner’s wedding gownInstagramRight after the wedding, a source told People, “Everybody’s very, very happy for them and their family and friends are all thrilled. Everyone loves them together,” and added, “He was such a dater before her but their relationship was much different from the start. She was just the one for him.” Ahead of the beautiful French wedding, Turner and Jonas held a rehearsal dinner where they sported matching red ensembles whereas all the other guests wore white. Later on, the couple also hosted a pool party at the Château de Tourreau.Joe Jonas and Sophie Turner first announced their engagement in October 2017. We can’t wait for them to return to the States and start painting the town red with their cute public display of affection.last_img read more

Test for Modi as five Indian states go to polls

first_imgIndian Prime Minister Narendra Modi (L) and Australian Prime Minister Tony Abbott talk alongside a statue of the Dancing Shiva ahead of a meeting in New Delhi. AFP file photoFive Indian states representing more than 160 million voters will go to the polls in the next two months, officials said Wednesday, a key test for the prime minister after his shock currency move.They include India’s most populous state Uttar Pradesh, where Narendra Modi’s Hindu nationalist Bharatiya Janata Party (BJP) is hoping to claw back power after performing well in national elections in 2014.The elections will begin on February 4, nearly three months after Modi announced he was scrapping nearly 86 percent of all Indian currency, a move aimed at curbing widespread tax evasion.The northern states of Punjab and Uttarakhand, Goa in the west and Manipur in the northeast will also elect new governments in the elections, which go on until March 8, with results due three days later.“All five states will go to election in one go,” Chief Election Commissioner Nasim Zaidi told reporters.“The commission and government machinery are in full readiness to conduct the elections in a free, fair and transparent manner.”Modi’s BJP needs to win state elections to gain more seats in the nation’s upper house of parliament, which has blocked reforms seen as crucial to fuelling the economic growth it has promised voters.Most members of the upper house are indirectly elected by state legislatures.His party currently rules in Goa and Punjab while the opposition Congress is in power in Manipur and Uttarakhand.The BJP held power until 2002 in Uttar Pradesh, where the ruling Samajwadi Party has been roiled by a power struggle in recent weeks that some believe could weaken its grip on power.Voting in Uttar Pradesh will begin on February 11 and take place in seven stages, and is being seen as the first major test of Modi after his assault on tax evasion.Initial praise for the Indian leader’s bold move has given way to criticism over the slow pace of rolling out new currency, which is widely expected to hit economic growth, although his popular support remains high.The voting also follows a Supreme Court ruling this week that politicians cannot use caste or religion to win votes.India is officially secular but most politicians, including from BJP have been accused of exploiting religious and caste sentiments to garner votes.The Election Commission said it would closely monitor that ruling, and also announced new rules designed to make campaign spending more transparent.Parties will only be allowed to use cash for campaign-related payments worth less than 20,000 rupees ($290), while candidates will have to take an oath that they have no unpaid public utility bills.last_img read more