Barnes & Noble.com Re-Designed: Adds Some Web 2.0 Elements, But Still Far Behind Amazon.com

first_imgTop Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… Tags:#news#web richard macmanus A Web Developer’s New Best Friend is the AI Wai… Joe Wikert has a nice review of the re-design, noting that it is “disappointing to see that B&N’s page has nothing to offer on the widget front.” Indeed check our recent review of Random House’s widget and web services program to see what B&N could have done. Wikert also says it is light on customization options.Barnes&Noble has a long way to go to catch up with Amazon.com, the online book store market leader – in both sales and innovation. Also Borders recently announced a beta design, which Joe Wikert has info on (I found a great new feed tonight, subscribed Joe!).Overall, a lot of nice new functionality in the new B&N – but it’s still far from Amazon.com’s level. No recommendation technology, no widgets, no web services, no RSS, little customization. Still, it has some nice multimedia and uses many of the UI elements popularized by Amazon.com (e.g. wishlists). Its current user base will be pleased, although there doesn’t seem to be much to attract new users. Barnes & Noble.com has launched a re-design, with several new web 2.0 features – including “One on One” podcasts, a large tag cloud on the frontpage, a “See Inside” program that offers a virtual book-reading like experience, and a service called “Live at Barnes & Noble” where you can view webcasts of readings at member stores. Another new feature is B&N Review, a daily magazine with reviews and interviews.The goal of the re-design was to add more “motion”, as well as more content, interactivity, and community. The AP report also noted that Barnes & Noble.com “has become increasingly important to Barnes & Noble Inc. […] The online seller’s percentage of the superstore’s total sales have doubled in the past five years to 10 percent.” Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Amazon’s Mechanical Turk Used for Fraudulent Activities

first_imgTags:#Features#Trends#web Amazon’s Mechanical Turk has fallen prey to social media spammers and it is now full of requests to spam bookmarking services for pennies per link. Although these HITs may stop short of being “fraud” in the legal sense of the word, they are certainly dishonest and unsavory. In addition to these spam bookmarking requests, we’re also seeing HITs for Diggs, Stumbles, Slashdots, etc. of spammers’ web pages and web sites.In case you’re unfamiliar, Amazon’s Mechanical Turk is a crowdsourced marketplace for tasks. A person needing work done can set up a HIT (human intelligence task) – the small job they need done. Others come along to perform the HITs, earning micro payments along the way. In this way, businesses, developers, and other individuals have access to an affordable, scalable workforceThe Dark Side to Mechanical TurkUnfortunately, it appears that the convenience of the Turk marketplace has some appeal to social media spammers, who are now using the site to earn Diggs, bookmarks, and other social recommendations they do not deserve. Here’s an example: Top Reasons to Go With Managed WordPress Hosting Related Posts sarah perez A search for “bookmark” on MT today displays 48 results (at the time of writing) where spammers are requesting social bookmarking of their web site. Search for “digg” and you’ll find people paying for Diggs. Of course, whenever there is a system in place (like social media) that can help drive traffic to a web site, there will be those people who use it to generate traffic for their spam sites. But why are they able to use Amazon Mechanical Turk to do so? Shouldn’t Amazon police the Turk to shut down these spam accounts? Mechanical Turk Still Has Promise, Despite SpammersHowever, this doesn’t mean that Mechanical Turk doesn’t hold any value – it’s still an innovative and useful tool for many. In fact, members of the HCI community (Human Computer Interaction) have begun to use Turk for userresearch studies with great success. This work has inspired others like open source advocate, Chris Messina, to do the same. He plans to use Turk for usability studies on OpenID and OAuth. Since the HITs are spread out among many, the cost of performing these studies is greatly reduced. Being able to crowdsource research is a great way that MT can be used today, and one that will have a big impact on the future, too. Thanks to Brynn Evans, a graduate student in the Department of Cognitive Science at University of California, San Diego for discovering this and thanks to open source advocate Chris Messina for sending it along to us.center_img Why Tech Companies Need Simpler Terms of Servic… Photo courtesy of Brynn EvansAnyone who uses Amazon’s Mechanical Turk has no doubt come across similar HITs posted by spammers. For example, this guy is requesting someone create 29 social bookmark accounts from 29 sites: A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more